![SACIT - Web Design and Development](https://sacit.lk/wp-content/uploads/2022/08/image.jpg)
SEARCH ENGINE OPTIMIZATION
Search Engine Optimisation is arguably the most effective way of driving relevant, motivated visitors to your website. So why do so many SEO campaigns start with lots of optimism, promising much, but ultimately deliver underwhelming results which lead to difficult conversations between marketing directors and management?
One of the main issues we see with ineffective SEO campaigns is that they have been planned and executed in isolation. The SEO agency can point to improved rankings and an increase in website traffic but conversions and bounce rate statistics tell their own story. Essentially all they’ve succeeded in doing is delivering more of the wrong type of visitor to your website.
We believe that an effective SEO campaign should be closely tied to the UX process. Once you fully understand your target audience, and their problems, defined what messaging will resonate with them and how they should flow through the website, at that point you can start researching the potential keyword and link-building strategies.
Given that an SEO campaign can take up to 6 months before it has an effect, we often test and optimize campaigns using pay-per-click advertising before promoting them into full-blown SEO campaigns, thus saving time and money.
Finally, you need to justify your marketing spend on SEO and demonstrate that it’s having a positive ROI. We provide clear, transparent, regular reporting for you to demonstrate to the management team how the campaign is driving revenue.
In the right hands, SEO can genuinely transform businesses. We’ve been delivering successful SEO campaigns for over 20 years. Get in touch with us to find out what we can do for you.
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Increase Google Rank
- With SEO you gain rank on google.
- Rank each page on your website for it’s own keyword
- Small tweaks can get big results
![](https://sacit.lk/wp-content/uploads/2022/08/ico16.webp)
Long Term Gains
- Your rank will get better and better over time
- Your rank will get better and better over time
- The benefits are compounding (each month builds on top of the last month)
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Increased Conversions
- We don't just drive new visitors, we improve website.
- Tweak look and feel to make people buy more.
- Build trust with your customers.
- Target better keywords e.g. Buy Shoes Online instead of just Shoes.
![](https://sacit.lk/wp-content/uploads/2022/08/ico18.webp)
Local Targeting
- Ideal for local businesses.
- Ability to target a keyword for a local area.
- Ability to target multiple services.
- Ability to target multiple areas.
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Product Targeting
- Ability to target Nationally/Internationally
- Ability to target multiple products
- Ability to target multiple categories