Many people underestimate the value and importance of good design. When it comes to psychology, people only need 4 to 6 seconds to decide whether they like your website or not. Of course, if you are selling something unique and you are the only one selling it, the customer will have no choice but to use your services. However, if your business competitor offers the same products but has a better website, there is a 98 out of 100 chance that you will not be the customer’s first choice.
WHY UI/UX DESIGN IS IMPORTANT
Having good web design is important for businesses. No matter how long your product has been on the market, without good UI/UX design you will not succeed. Promotional activities have long moved online and the web, as well as mobile apps, represent a company.
A visual combination helps people decide whether they want to deal with certain website owners or look for another. Visually pleasing and effective UX design serves a variety of functions:
- Gaining users’ trust;
- Showing the company’s range of products;
- Targeting a direct customer;
- Securing brand identity;
- Serving as navigation;
- Making access to your products fast and easy
- Increasing brand loyalty
PUTTING KNOWLEDGE INTO PROFIT
On average, 79% of people scan the web page before delving deeper into the content. The reason they start scanning is the desire to see if the website is pleasant in general, and only when they like it will they start looking at the content.
So, how can UI and UX design work for you?
– Easy Navigation Leads to Success
As soon as users see that the website is easy to navigate, the chances of them staying increase immediately. Thus, the person browsing our website is more likely to become your client.
– User-friendly is Business-friendly
Apart from easy navigation, the corporate website should be user-friendly and interactive. If users don’t like what they see in the first few seconds, they are more likely to lose your company. Fill the website with aesthetically pleasing visuals and more people will want to visit your website again and again.
– User Interface Design that Gains Trust
Gaining customer trust can be achieved with smart design. Colors that enable interactive web design and pleasant emotions make your website more credible in the eyes of website users. Of course, if a company’s name is associated with some shady business, no matter how good the design, it will not become a lifesaver. Show your users the information they need and convert them into clients.
– Help Your Clients Reach out to You
To convert visitors into customers, their approach to contacting you should be as easy as a piece of the pie, especially when it comes to the payment page and procedure. A good design on the client side of the website is the key to its success. Proper UX design gives users a clear understanding of which page to open and which button to press to get the desired result. Thus, your website should be simple and understandable, so every client can contact you and buy what you have to offer.
– Show Your Area & Targeting
If a person visits your website for the first time and does not understand exactly what you do and offer, it means that the website needs changes in both UX and UI design. The colors, proper placement, and alignment of website components will make your users feel comfortable and give the impression that they have arrived at the right place. Unnecessary creativity on your website can scare away the majority of your potential customers.